KPI Economic Development & Employment

Business Support • Tourism Promotion • Job Fairs & Workforce — green theme • light/dark

Business Support5 KPIs
Business Tax Receipt / License Cycle Time P90 days
Days from complete application to issued Business Tax Receipt (Occupational License).
Formula
P90(issue_date − complete_app_date)
Target
OTC same‑day for simple; standard ≤ 5–10d; complex per policy.
First‑Cycle Completeness Rate %
Applications accepted without deficiency (no RFI) on first submission.
Formula
complete_first_cycle_apps / total_apps × 100
Target
≥ 80% (use checklists/pre‑screening).
Online Adoption (Licenses/Payments) %
Share of license applications and renewals completed online.
Formula
online_submissions / total_submissions × 100
Target
≥ 90–95% (reduce counter load and cycle time).
MBE/WBE/SBE Utilization %
Spend or award share to certified minority/women/small businesses.
Formula
eligible_spend_to_MWBE / total_eligible_spend × 100
Target
Meet/exceed city policy goal (e.g., ≥ 20–30%).
Small Business Survival (12 months) %
Share of new licensed businesses active one year after opening.
Formula
active_after_12m / new_businesses_cohort × 100
Target
Improve YoY; segment by sector/neighborhood.
Tourism Promotion5 KPIs
Hotel Occupancy Rate %
Occupied rooms as a share of available rooms (STR standard).
Formula
occupied_room_nights / available_room_nights × 100
Target
Meet/exceed peer market median; seasonally adjust.
RevPAR Growth % YoY
Revenue per available room growth year‑over‑year (STR/DI metric).
Formula
(RevPAR_t − RevPAR_t‑1) / RevPAR_t‑1 × 100
Target
≥ peer median YoY growth; align with events calendar.
Visitor Spend (Card + TOT) % YoY
Change in visitor spending (credit/debit panels) + transient occupancy tax.
Formula
(visitor_spend_t − visitor_spend_t‑1) / visitor_spend_t‑1 × 100
Target
+5–10% YoY (context: macro, air capacity).
Event ROI (Public $ Leverage) $ per $
Private/visitor dollars generated per public dollar invested in events.
Formula
(private_spend + ticket_rev + vendor_fees) / public_investment
Target
≥ 3.0× for marquee events; ≥ 1.5–2.0× for community events.
Digital Campaign Conversion %
Clicks to actionable outcomes (itinerary saves, partner referrals, bookings).
Formula
conversions / ad_clicks × 100
Target
≥ 3–5% (optimize creative & landing UX).
Job Fairs & Workforce5 KPIs
Placement Rate (30–90 days) %
Participants placed into unsubsidized employment within 30–90 days of program end.
Formula
placed_within_90d / program_completers × 100
Target
≥ 60–70% (align with WIOA benchmarks & sector mix).
180‑Day Retention %
Share of placed participants still employed at 6 months.
Formula
employed_180d / placed_participants × 100
Target
≥ 70% (supportive services & coaching help).
Credential Attainment %
Participants earning industry‑recognized credentials (e.g., OSHA, CompTIA, CDL).
Formula
participants_with_credentials / eligible_participants × 100
Target
≥ 75% (track by pathway).
Median Wage Gain % vs baseline
Percent increase in median wage at placement vs pre‑program baseline.
Formula
(median_wage_placement − median_wage_baseline) / median_wage_baseline × 100
Target
≥ +10–20% depending on sector & hours.
Cost per Placement $
Program operating cost divided by number of placements.
Formula
program_costs / placements
Target
Trend downward; benchmark by sector (IT vs construction etc.).

Notes: P90 = 90th percentile (fractile). Targets are suggested starting points and should align with local policy, legal mandates, seasonality, and sector mix. Common reference frameworks: IEDC (economic development KPIs), Destinations International / STR (tourism metrics: Occupancy, ADR, RevPAR), US DOL WIOA measures (placement, retention, credential), and city procurement equity goals (MBE/WBE/SBE).